Our Story
A New Dream
"REVERIE" means a state of being pleasantly lost in one's thoughts; a daydream. For us, it represents a new dream, a shift in how we consume, create, and connect.
REVERIE is not just a clothing brand; it is a storytelling company. We view every garment as a canvas and every collection as a chapter. We don’t just release products; we curate stories. By blending the discipline of a design agency with the tactile nature of apparel, we create pieces that carry meaning long after they leave our studio.
Curated by Stories, Crafted by Ethics
We believe in a slow fashion approach. We aren't chasing trends; we are building a circular economy where products are designed to last, to be loved, and eventually, to be repurposed.
Our global supply chain is built on relationships, not just transactions. We source and manufacture in the US, Portugal, and Pakistan, working strictly with partners who adhere to the highest degrees of compliance regarding ethical workplaces.
- Ethical Manufacturing: We verify fair wages and safe environments at every stage.
- Sustainable Fabrics: From organic cottons to recycled blends, our fabric choices are intentional.
- Circular Economy: We are actively striving toward a system where nothing goes to waste.
Built With The Community
REVERIE is deeply rooted in collaboration. We believe the best stories are the ones we write together. Whether it is through local mentorships or creative partnerships, our purpose is to work with the community, not just sell to it. When you wear Reverie, you are supporting a movement that values people and the planet as much as the product.
The Fabrics: Certified & Simple
We choose our materials based on their impact on the planet and their longevity in your wardrobe.
- GOTS Certified: We prioritize Global Organic Textile Standard (GOTS) certified cottons. This ensures the fibers are grown without toxic pesticides and processed with strict environmental and social criteria.
- OEKO-TEX® Standard 100: Our fabrics are tested for harmful substances, ensuring that what you put on your skin is safe and chemical-free.
- Simple Blends for a Circular Future: We intentionally design with "simple blends." By avoiding complex mixes of synthetic and natural fibers, we ensure our garments are easier to recycle at the end of their lifecycle. This is a critical step toward the circular economy we are striving to build.
The Factories: Global Compliance
We work with manufacturing partners in the US, Portugal, and Pakistan who share our vision for a better industry. We don't just look for quality output; we demand quality of life for the workers.
- Ethical Workplaces: We strictly partner with factories that maintain the highest degree of compliance regarding fair wages, reasonable hours, and safe working conditions.
- Craftsmanship: By working with regions known for their textile history (like Portuguese milling and Pakistani cotton farming), we ensure that the people making your clothes are respected artisans.